原創翻譯:龍騰網 http://www.eqqk.net 翻譯:跑龍套 轉載請注明出處

Why are Chinese phones popular in Africa?

為什么中國手機在非洲受歡迎?



In Addis Ababa, the capital city of Ethiopia, Tecno stores are frequently seen on the streets. This brand sounds unfamiliar to Chinese consumers, but it belongs to Trassion, a smartphone maker from China’s Shenzhen. According to IDC figures for 2018, Transsion ranks 4th in global mobile phone brands and holds the largest market share in Africa. Transsion was included in the Top 50 Chinese Cross-border Brands jointly released by Facebook and KPMG in 2018 as well. Transsion's three mobile phone brands Tecno, Itel and Infinix ranked 7th, 16th, and 28th respectively among the 100 most-admired brands in Africa, a ranking compiled by African Business in June 2018. Tecno is cost-effective, and its marketing strategy is approachable. For example, a store in Addis Ababa offered eggs to people who purchased a phone before Easter Sunday.

在埃塞俄比亞首都,經常可以在街上看到Tecno手機店。中國消費者并不熟悉這個品牌,但是它屬于深圳的一家智能手機制造商傳音公司。根據2018年的IDC數據,傳音在全球移動電話品牌中排名第四,在非洲占據著最大的市場份額。在臉書和畢馬威聯合發布的2018年中國50大跨境品牌里也包括了傳音。傳音的三大移動手機品牌Tecno, Itel 和Infinix在非洲最受尊敬的100個品牌里分別排名第7,16和28位,這是2018年6月《非洲商業》做的排名。Tecno手機很劃算,而且其行銷策略很親民。舉個例子,埃塞俄比亞首都的一家Tecno店給在復活節前購買手機的客人提供雞蛋。